{"id":421,"date":"2023-12-04T22:49:37","date_gmt":"2023-12-04T22:49:37","guid":{"rendered":"http:\/\/tracktrendyv2.local\/what-does-google-know-about-me\/"},"modified":"2023-12-04T23:44:05","modified_gmt":"2023-12-04T23:44:05","slug":"what-does-google-know-about-me","status":"publish","type":"post","link":"https:\/\/tracktrendyv2.local\/what-does-google-know-about-me\/","title":{"rendered":"What does Google know about me?"},"content":{"rendered":"
There\u2019s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?<\/em><\/p>\n There\u2019s a lot of us who use Google as part of our daily lives, but how much do they know about us? What information do they record and what do we have to hide?<\/p>\n Then what steps can we take to manage what they know about us and our online safety, if we so choose.<\/p>\n Google is much more than a search engine so here\u2019s how you can find out what they know about you. And help on how to control your privacy and the data you share.<\/p>\n Imagine if every time you use your computer, there\u2019s a person standing over your shoulder, writing down everything you search for (including when you embarrassingly searched for “do cars run out of honk?”).<\/p>\n Oh, and that person then keeps those records forever.<\/p>\n Then, after you’ve finished searching for things, that person keeps standing over your shoulder, watching you as you visit 86% of the websites you’re clicking around on.<\/p>\n Each time you visit a site with an advertisement, the person notes that you’ve seen that ad (and if you’ve clicked it). They also pay special attention to the videos you watch on Youtube.<\/p>\n You decide enough is enough and turn on incognito mode in Chrome and try to block their view of your screen\u2026 it doesn’t help, and they keep watching you and your computer.<\/p>\n You’re now getting a little freaked out because this person is\u2026 creepy. So you get in your car, punch an address into maps, and head out. But that person is somehow now in your back seat, noting your location and all the stops you make.<\/p>\n You go home because this is getting just plain spooky.<\/p>\n You hop onto your Android phone to use a few apps, and there they are again, with their little notepad, keeping track of what apps you open and who (and what) you text.<\/p>\n You notice this person making notes when you walk past your doorbell camera, your backyard camera. They make notes when you send emails and even when you’re adding to your schedule in your calendar. They see photos on your phone, even the ones you’ve deleted, and make sure they’ve noted what the photos were of.<\/p>\n Unfortunately, this is not a scary story for Halloween. This is the daily reality for too many of us. And, unless we do something about, this creepiness will continue.<\/p>\n Google is one of the biggest tech companies on the planet. They’re not a search engine company (not anymore). They’re a surveillance and data collection company\u2026 and we’re all collectively the product they’ve decided to monetize.<\/p>\n No doubt so many more things we don’t even know about yet (i.e. things they haven’t been caught doing yet). These products are far from free when we pay for them with our data and privacy.<\/p>\n But why would Google want all this data about each of us? Surely they wouldn’t want to be evil about it? Oh, wait\u2026<\/p>\n Google would never publish or publicize what they specifically do with all the information they have about all of us. But, based on their revenue, we can make some decent guesses.<\/p>\n Google, as stated above, is a surveillance company. They build these robust profiles about all of us (our likes, dislikes, political leanings, etc.) so they can monetize them. Over 3 million websites and apps have Google Ads on them, and many more companies buy Google Ads with specific criteria for who they want to see those ads. So knowing as much as possible about us is just good business for them in the spying business. They profit, the people who buy the ads profit, and the people who display the ads profit. Everyone profits here except us.<\/p>\n If it feels creepy, it’s because it is. We didn’t opt into this tracking or monetization of our data. We didn’t ever tell Google it was ok to watch us all the time. And even if it makes a funny Halloween costume, we just assumed they wouldn’t be evil about what they do with all our data.<\/p>\n Some have argued that they aren’t concerned that Google knows what type of cat food they buy, what Marvel movies they don’t like, or they’re re-routed while on the way to the grocery store. Privacy isn’t about hiding things we do that are wrong. Privacy is about all of us having control over what we want to be public and what we want to keep private.<\/p>\n And, even if we aren’t doing anything wrong, should a company be allowed to follow us around the internet and profit from it (without cutting us in on some money too, or asking if it was ok to do it)?<\/p>\n If law enforcement wanted to enter your house, go through your stuff or spy on you, they’d need a warrant from a neutral (financially impartial) judge. If a tech company does it, there’s nothing required. Even when we think we’re being private, like using incognito mode, they’re still spying on us.<\/p>\n If Big Tech companies wanted this data, they should, at the very least, have to ask for it (and it shouldn’t be that we\u2019re collectively all opted-in by default). And, if a few of us agree to be tracked, we should have some financial incentives for letting them watch us (Big Tech companies make billions from our data, after all).<\/p>\n It\u2019s always helpful to know what data anyone is tracking so here are 3 resources to check what Google knows about you and one if all that information has tipped you to wanting to opt-out.<\/p>\n “Short of chucking your phone into the river, shunning the internet, and learning to reread paper maps, there’s not much you can do to keep Google from collecting data about you.”Professor Douglas Schmidt, Vanderbilt University Although Big Tech companies like to think they’re monopolies (and they certainly do all they can to be and stay monopolies), there are other options. Especially in recent years with an influx of alternatives.<\/p>\n You can obviously make your website a black hole to Big Tech by removing Google Analytics and switching to Fathom Analytics. But we can do a lot more to deGoogle our lives.<\/p>\n Let’s go through all the points above where Google spies on us and look at some privacy-focused alternatives:<\/p>\n And amazingly, the list of privacy-focused, Google alternatives gets larger all the time.<\/p>\n Unmistakably, we have a vested interest in promoting Fathom Analytics since it’s our company, and we do so because we feel strongly about the transparent measures we take to ensure the privacy of visitors who visit websites with our script installed. But for all the rest of the above suggestions, we have no financial incentives to promote them – and mostly, they’re what we use personally to stay deGoogled, and privacy-focused in our own daily lives.<\/p>\n Google isn’t the only bad actor here, either. Most Big Tech companies with no apparent business model (most social media networks) rely on watching us and selling that data to generate revenue. You could easily replace the scenario at the start with Amazon or Facebook to some degree. But it\u2019s worth calling Google out as they\u2019ve perhaps penetrated the furthest into surveillance capitalism.<\/p>\n The point is that we’ve been spied on for too long. Our privacy has been violated, and we haven’t permitted these companies to do so. Heck, they didn’t even offer us monetary compensation for our data!<\/p>\n So let’s take our privacy back. Let’s consider software with more transparent business models (i.e. paying for a product instead of being the product). Let’s support companies who put our privacy first and don’t bury how they’ll get around it in lengthy terms and conditions.<\/p>\n PS: To answer your embarrassing question about a car running out of honk (without violating your privacy to find the answer): it\u2019s possible. If a honk draws about 5 amps of power off a normal car battery, it\u2019d take about 3 days to draw down that battery fully and not have enough juice to power the horn any longer.<\/p>\n Note: this is not legal advice and Fathom Analytics does not ever<\/u> suggest or condone honking for 3 days straight.<\/p>\nThis creeper is named Google<\/h2>\n
Google keeps a record of the following:<\/h4>\n
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\nIf this were a real person invading our privacy in the way Google does, we would call the authorities, and they’d act (as it’d no doubt be a criminal offence for a human to spy on another human like this). But with Google, we sometimes willingly (but sometimes unknowingly) let them spy on and track our every move because they give us “free” products like Gmail or Google Analytics or YouTube.<\/p>\nWhy is Google a creeper?<\/h2>\n
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But what if I don’t have anything to hide?<\/h2>\n
\nIf you do nothing illegal, you have nothing to hide, right?
\nWhile this seems like logical reasoning, it’s entirely flawed (and dangerous).<\/p>\n\n
How do we take control of our privacy back?<\/h2>\n
\nProfessor Schmidt is correct that it can be challenging to get away from Sauron’s Google’s watchful eye, but he’s wrong in that it’s not impossible to do so.<\/p>\n\n
You might also enjoy reading:<\/h3>\n
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