TrackTrendy Blog
Privacy, Analytics &
What Google Won't Tell You
Practical guides on cookie-free analytics, GDPR compliance, and understanding your website data - without the corporate spin.
Compliance
GDPR-Compliant Analytics: A Practical Checklist
A working checklist for getting your website measurement GDPR-compliant -- what to audit, what each tool type requires, and the shortcut that removes most of the list.
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Privacy
The End of Third-Party Cookies: What It Means for Your Website
Safari and Firefox block them, Chrome kept them after years of U-turns, and regulators squeezed them anyway. Here is where third-party cookies actually stand -- and what a site owner should do.
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Performance
How Analytics Scripts Slow Your Site (and What It Costs You)
Your analytics stack is part of your page weight. Here is what GA4 and Tag Manager actually cost in load time and Core Web Vitals -- and how light measurement can be.
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How-To
UTM Parameters: The Complete Guide to Campaign Tracking
UTM parameters tell you which campaigns actually bring visitors and customers. Here is how the five tags work, a naming system that stays clean, and the mistakes that ruin reports.
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Analytics Basics
The Website Metrics That Actually Matter for a Small Business
Most dashboards drown you in numbers that change nothing. These are the six metrics worth checking, what they tell you, and the vanity metrics you can safely ignore.
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How-To
How to Track Conversions Without Cookies
You do not need cookies to know whether your website converts. Here is how cookieless goal and revenue tracking works, what it can and cannot tell you, and how to set it up.
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Compliance
Google Consent Mode v2 Explained (Without the Jargon)
Google made Consent Mode v2 mandatory for ad features in Europe. Here is what it actually does, what "advanced mode" really sends, and whether you need any of it.
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Analytics Basics
Ad Blockers and Analytics: Why Your Google Analytics Numbers Are Wrong
A meaningful share of your visitors block Google Analytics before it loads -- on top of the ones who decline your cookie banner. Here is how big the gap really is and what to do about it.
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Compliance
Is Google Analytics Illegal in Europe?
Austria, France and Italy all ruled Google Analytics unlawful in 2022. Then a new transfer framework changed the picture. Here is where the law actually stands -- and what it means for your site.
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Google Analytics
The Best Google Analytics Alternatives in 2026
GA4 is not the only way to understand your traffic. Here are the alternatives worth considering in 2026 -- what they cost, what they track, and which one fits your site.
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Privacy
How to Track Website Visitors Without a Cookie Banner
Cookie-free analytics tools let you capture 100% of your visitors without consent popups. Here's how it works and why it matters for your data accuracy.
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Privacy
What Does Google Know About Me?
Google collects your searches, location, browsing history, emails, and more — building a profile far more detailed than most people realise. Here's the full picture.
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Privacy
What Is Privacy-First Analytics?
Privacy-first analytics collects website data without cookies, without storing personal information, and without requiring a GDPR consent banner. Here's exactly what that means.
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Google Analytics
Google Analytics Pricing: Is GA4 Really Free?
GA4 is free — but Google charges you with your visitors' data. Here's what GA4 actually costs, what GA4 360 runs at $50K+/year, and what you give up either way.
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Google Analytics
Unique Visitors in Google Analytics: The Complete Guide
GA4 changed how unique visitors are counted compared to Universal Analytics. Here's what "users" means in GA4, how cookies affect the count, and why the number is probably wrong.
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Google Analytics
Engagement Rate in GA4: What It Is and What's a Good Score
Engagement rate replaced bounce rate in GA4. Here's the formula, what counts as an engaged session, what a healthy score looks like, and how to improve it.
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How-To
How to Delete Your Google Analytics Account (Step by Step)
Ready to leave Google Analytics? Here's how to delete your GA4 account, what happens to your historical data, and how to export it before it's gone.
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Analytics Basics
What Do Website Analytics Allow You to Do?
Website analytics tell you who visits, where they come from, what they do, and where they leave. Here's a practical breakdown of what you can actually learn.
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Compliance
CCPA and Web Analytics: What You Need to Know
The California Consumer Privacy Act affects any website with California visitors. Here's how CCPA applies to analytics tools, cookies, and what "selling" data really means under the law.
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Compliance
California Delete Act: What It Means for Your Data
California's Delete Act (SB 362) lets residents wipe their data from every data broker at once through a single state-run portal. Here's what it is, who it covers, and what changes.
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